Senior Digital Marketing Manager

Overview

Form3 seeks a Senior Digital Marketing Manager to lead digital growth and demand generation strategies aimed at driving pipeline growth and brand development in priority markets. The role involves reporting to the Marketing Director and combining strategic ownership with hands-on execution across integrated campaigns, account-based marketing, digital acquisition, and performance measurement. Responsibilities include developing go-to-market plans, building account-based marketing programmes for high-value prospects, and utilizing artificial intelligence, automation, and marketing technology to optimize targeting and campaign results. The position also focuses on monitoring marketing funnel performance, improving website conversion rates, and collaborating closely with the Sales, Customer Success, Product, and broader Marketing teams.

Requirements

Candidates must possess at least six years of experience in business-to-business digital marketing, demand generation, or campaign management, alongside demonstrated expertise in campaign strategy, account-based marketing, audience segmentation, and pipeline generation. Applicants need strong digital capabilities spanning websites, landing pages, email, paid media, search, and social media, as well as proven analytical skills and the ability to connect marketing investment to revenue growth. Excellent communication and stakeholder-management skills are required. Desirable qualifications include background experience in technology, software as a service, fintech, or payments, experience in start-up or scale-up environments, multi-market working experience, and familiarity with specific tooling such as Salesforce, Pardot, Salesloft, Cognism, and ZoomInfo.

How to apply

The multi-stage interview process begins with a screening call with the talent team, followed by an interview with the Marketing Director. Subsequent stages include a case study and presentation with the marketing team, concluding with an interview with the Head of Commercial Operations. Applicants are hired from locations within the United Kingdom. All new joiners start their first day in the office to collect remote working equipment and meet members of their team.