Lead Country Commercial Manager for Business Management Software

Overview

Tide is seeking a Lead Country Commercial Manager to join its Business Management Software commercial team. This role focuses on scaling revenue growth across accounting, tax, and payroll products, known internally as admin services, and establishing an indirect distribution channel through partners and accountants. The position is based in Europe, with offices located in Central London near Liverpool Street.

Who can apply

Candidates must have at least five years of experience leading always-on activity to drive commercial performance, ideally within fintech or specifically working with accounting, invoicing, or expense management products. Applicants require a strong commercial acumen, an analytical mindset, proven go-to-market experience delivering omni-channel campaigns, exceptional project management skills, and a self-starter attitude. An understanding of software and experience scaling it at either an accountancy software company or directly with accountants is also necessary.

What you get

The position includes a competitive salary along with Vitality Health Insurance, which covers a proactive focus on mental and physical wellbeing alongside hundreds of perks and discounts such as fitness watches, cashback, and gym memberships. Additional benefits consist of a 24/7 employee assistance programme, 25 days of holiday with the option to buy extra days, a professional learning and development budget, referral bonuses, and salary sacrifice benefits like a cycle to work scheme and pension contributions. Employees also receive access to a brand-new office featuring an all-day snacks bar, enhanced family-friendly leave, 24 hours of paid volunteering time off per year, flexible working arrangements for home or office, monthly team socials, and sabbatical leave. Visa sponsorship may be offered for suitable candidates.

Requirements

The role demands strong collaboration and stakeholder management skills to work closely with cross-functional teams including finance, marketing, product, business insights, CRM, and operations. Responsibilities cover revenue ownership and forecasting, building an indirect model for the UK accountants market, conducting competitor and market insight analysis, and utilizing business intelligence to evaluate member behaviour and subscription cohort performance. Further duties involve partnering with product teams to shape product-led growth, supporting new feature launches, and maintaining a member-obsessed approach to incorporate member motivations into commercial and product design discussions.