Head of Demand Generation

Overview

The Head of Demand Generation role at N8N involves owning and scaling the end-to-end demand engine that converts the builder community and product-led growth motion into a high-performance pipeline for mid-market and enterprise segments. The primary goal is to design and lead acquisition, activation, and expansion programs across all channels using strong analytics, experimentation, and cross-functional collaboration.

Responsibilities include driving pipeline creation targets across paid media, SEO, content, events, account-based marketing, and partner co-marketing. The position also manages full-funnel experiences from website conversion rate optimization to trial activation and enterprise nurture, runs account-based marketing programs for top accounts, and executes experimentation programs on messaging, pricing, and conversion flows. Furthermore, the role involves team leadership as a player-coach for a growing group of full-time employees and agencies, alongside managing the demand technology stack in collaboration with RevOps.

Requirements

Applicants must have 8 to 12 or more years of B2B demand generation leadership experience owning pipeline targets in high-growth B2B software as a service environments. Required qualifications include data and attribution fluency with multi-touch attribution, forecasting, and customer acquisition cost payback optimization. Candidates must also demonstrate experience in account-based marketing and funnel strategy targeting enterprise accounts, natural collaboration skills working alongside sales teams, player-coach leadership history managing demand teams and agencies, and technical audience empathy to speak credibly to DevOps, IT, and SecOps buyers.

Preferred qualifications include previous experience in community-led or open-source go-to-market environments, partner co-marketing campaigns with marketplaces or tech ecosystems, modern martech hands-on work with tools like HubSpot, Marketo, 6sense, product usage signals, and warehouse-native reporting, as well as field and event go-to-market execution in European and United States markets. Visa sponsorship may be available for Germany for suitable candidates.

What you get

The position provides competitive compensation along with equity ownership in the company. Benefits for European staff include 30 days of vacation plus public holidays, local country norms for health and wellness benefits and pension contributions, and a yearly professional development budget of 1,000 euros or equivalent for courses, books, events, or coaching. United States benefits include 20 vacation days, 8 sick days, public holidays, multiple medical plans including a no-cost high-deductible health plan with a pre-seeded health savings account, dental and vision coverage, a 401(k) retirement plan with a 4 percent employer match, company-paid short-term and long-term disability insurance, and life insurance.