Senior Partner Marketing Manager

Overview

The Partner Marketing team at Lovable extends the platform's reach by educating, engaging, and enabling partners globally to generate demand and build market awareness for their solutions. The role involves recruiting prospective partners while supporting the onboarding and growth of existing participants in the Lovable Partner Ecosystem. This position is based in London, United Kingdom, operating on a full-time schedule, and visa sponsorship may be offered for suitable candidates.

Requirements

Candidates must have eight to ten or more years of relevant B2B marketing experience alongside a minimum of three years managing partner marketing programs or teams. Applicants need direct experience working with technology, platform, or services partners to build joint marketing plans and execute programs that drive new pipeline and customer acquisition across a large, growing roster. The role requires a proven ability to influence partner marketing leadership, shape joint messaging and positioning, and measure marketing ROI in an indirect, partner-led model including administering market development funds. A deep understanding of the partner channel and funnel, sales cycle, and product lifecycle is essential. Preferred qualifications include experience at a dynamic, high-growth technology company, familiarity marketing developer tools, APIs, or platform and connector ecosystems, and background running co-marketing and market development fund programs with hyperscalers or larger technology partners.

What you do

The Senior Partner Marketing Manager develops and executes partner marketing initiatives across the entire partner ecosystem, prioritizing connectors and integration partners for launches, positioning, and demand generation. Responsibilities include working alongside go-to-market partnerships, product partnerships, sales, and product marketing to build go-to-market initiatives for connector partners, hyperscalers, and services partners. The person in this role defines investment models, scaling mechanisms, priorities, and success metrics while evolving the tiering framework that governs marketing investment per partner. Additional duties involve administering and optimizing market development funds, building joint go-to-market plans, operating an intake system for inbound co-marketing requests, driving adoption of scalable marketing and enablement programs, and ensuring partners are represented across regional initiatives.