Sporty Group Hiring Remote Performance Marketing Lead to Shape African Growth Strategy – 2026

Overview

Sporty Group is hiring a Performance Marketing Lead for African Markets, a senior remote role listed as Remote - Global in the Marketing category. The lead acts as the strategic architect of the group's regional growth engine, setting the vision, frameworks, investment priorities and scaling strategy for performance marketing rather than focusing mainly on day-to-day campaign execution.

Responsibilities include defining the marketing vision and growth strategy for African markets, prioritising markets, channels and investment, building long-term performance marketing and scaling roadmaps, overseeing paid acquisition, supporting brand building across traditional and digital media, evaluating market dynamics, competitors and user behaviour, turning analytics into investment decisions, working with brand, product, media, analytics and creative teams, and advising executive leadership. The lead oversees strategy across Google Ads, Meta, TikTok, programmatic advertising, affiliates and mobile DSPs, and collaborates on above-the-line, out-of-home and digital out-of-home advertising, public relations and large media partnerships.

Who can apply

Applicants need at least five years of performance marketing or user acquisition experience, strong knowledge of major platforms, an advanced analytical mindset, and understanding of paid media, funnels, attribution, user acquisition, marketing analytics, project management and strategic investment planning. Tools such as Google Analytics, AppsFlyer, Adjust, Singular, Kochava, Metabase, Tableau and Power BI are relevant, as is experience with market research, competitor audits, and web and app acquisition. Fluent English is expected, French or Portuguese is an advantage, and experience in finance, gaming or other highly regulated digital industries is a plus.

How to apply

Applicants apply through the employer's careers process. A member of the recruitment team reviews each application, and the company aims to respond within 48 hours.