ActionAid USA Seeks Fundraising Consultants for Two $18,000 Market and Digital Assessments
Overview
ActionAid USA is seeking U.S.-based consulting firms for two strategic assessments to strengthen its individual giving and digital fundraising. ActionAid USA is a 501(c)(3) in the ActionAid International Federation, working on women's rights, social justice and human rights, with a strong institutional funding base and growing major gifts and regular giving programmes. It wants to build individual giving and raise unrestricted income through sustainable donor growth. Each consultancy has a budget of $12,000 to $18,000, inclusive of fees and expenses, and should finish within one month of contract award.
The first is a US Individual Giving Market Scoping Assessment, examining whether ActionAid USA can viably expand individual giving in the competitive U.S. market. It covers the giving landscape, donor behaviour, competitors and comparable models, organizational readiness, brand positioning, digital presence, risks and pathways to growth, plus a high-level financial model with at least three years of investment, staffing, acquisition costs, revenue projections and conservative, moderate and ambitious scenarios. Deliverables include a final report with recommendations and a phased roadmap and a presentation to ActionAid USA and ActionAid International.
The second is a US Digital Fundraising Ecosystem Assessment of whether current technology, data, content and donor experience can support acquisition, conversion and retention of regular givers. It reviews the platform ecosystem (CRM, integrations, donation platforms, payment gateways, website, email and automation), donor data, automation and insights, and digital content and donor journeys from acquisition to retention.
Who can apply
Proposals should show relevant consulting experience, experience with fundraising or market assessments, understanding of the U.S. philanthropic landscape, strong research methods, strategic planning, financial modelling for the first assessment and digital fundraising technology expertise for the second, comparable examples, a qualified team, a realistic one-month workplan and value for money.
How to apply
Firms submit a PDF proposal by email with their overview, methodology and workplan, team and roles, similar engagements, timeline, budget and fee structure and two to three client references. The subject line is Individual Giving Market Scoping Proposal or Digital Fundraising Assessment Proposal, depending on the assignment.